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Secrets of a Serial Entrepreneur: Start-up Phases & Objectives
> Introduction
Introducing speaker Mike O'Donnell and the subject of entrepreneurship.
> Serial vs. Parallel Entrepreneurs
The myth of serial entrepreneurs. Hint, most true entrepreneurs are "parallel" not serial.
> The Six Phases Explained: Where is Marketing?
The six phases of starting a company. The process that successful entrepreneurs use to develop ideas and new business opportunities.
> Phase 1: Start
The need, the will, the passion, and most importantly, how to execute on the idea.
> Phase 2: Innovate
The key insight and the need for rapid development and prototyping.
> Phase 3: Sell
The marquee account and determining what is required for the company to attract enough customers to become profitable.
> Phase 4: Hire
How to hire and what kind of people to hire for a startup.
> Phase 5: Partner
How to leverage the resources of others and develop channels to market and sell new products.
> Phase 6: Finance
How to raise money and where to find it.
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