| Creative Project Brief |
Art Work Request General Description
Camera Ready Art Stat (positive) Stat Color Output Other (description)
Electronic Files/Art Which Platform Macintosh Windows Other (description)
Do you want files on Floppy Zip CDR FTP - Where: (path)
Text Format MS Word i publish ASCII text Other (description)
Graphic Format Native EPS TIFF PCT GIF BMP Other (description)
Resolution _____DPI Halftone Line Screen _______LPI
Color depth 2-bit (B&W) 8-bit (256 greyscale) 8-bit (256 color) 16-bit 24-bit 32-bit other (description)
Describe how this will be used : ________________________________________________________________
Notes/Instructions:
________________________________________________________________ Creative Project Brief Creative Services Department
Product:__________________________________________________________
Project Name:______________________________________________________
Due date:_________________________________________________________
Requester:________________________________________________________
Assignment:_______________________________________________________ State what you would like developed/created -direct mail (self mailer, envelope package, kit), ad, data sheet, packaging, reg card, CD/disk art, icon, sales kit, promotional material, POP, signage, etc...
Unit size: Quantity: Budget (and from who’s budget the money is coming from):
Marketing Issue: Provide brief synopsis of market situation.
Communication Objectives: Provide primary and secondary purposes for the assignment.
Marketing Objectives: State what you are trying to achieve
Target Audience: Who are you aiming this marketing effort towards?
Consumer Promise: What will your target get from this product, event or promotion? (should be concise)
Key Support for Promise: Additional information as to what the target will receive.
Call to Action/Offer (if applicable): State what you would like the target to act upon. Also state pricing, any freebies, etc.. What is the response vehicle? (via phone, reply card)
Tone and Manner: Is there a desired look and feel you are trying to achieve? (Professional, hip, flashy, etc..)
Executional Mandatories: What elements must reside - what phone numbers, logos, visuals, legalese?
Related Marketing Activities: What other activities are going on, so the creative stays consistent with these activities?
____________________________________________________________________ Signature: Date:
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